The Complete Link-in-Bio Setup for Photographers (Portfolio, Booking + Shop in One Place)
Your Instagram bio has one link. For most photographers, that link leads to a simple list: "Book a Session," "Shop Presets," "View My Work," each pointing to a different website.
It works. But it's also a problem.
Every redirect is a drop-off point. Every time you send a potential client to an external Calendly, a separate Etsy shop, or a third-party gallery, you're asking them to trust multiple unfamiliar websites. Some of them don't make it through. The ones who do are doing you a favour.
A complete photography bio link keeps everything in one place: portfolio, booking, presets, and your story. Here's exactly how to set it up.
Why Photographers Outgrow Basic Link-in-Bio Tools
Standard link-in-bio tools were built for a single job: turn one bio link into a few clickable buttons. For a musician posting their latest single or a food blogger pointing to recipes, that works fine.
Photographers have a more complex need. You're running a business with multiple revenue streams and multiple types of clients. A potential wedding client wants to see your galleries and understand your style before they'll even talk to you. A travel blogger hunting presets wants to browse a shop and buy immediately. Someone who found you on Instagram three minutes ago needs a reason to trust you.
A list of five buttons can't hold all of that. You need separate pages for separate jobs.
What a Complete Photography Bio Link Includes
A properly set up photography bio link has four distinct sections working together:
Portfolio Page
Your best work, organized by category (weddings, portraits, commercial, travel). This is where potential clients decide if your style matches what they want.
Booking Page
Session types, duration, and pricing, with a built-in calendar so clients can pick a date and pay in one step. No back-and-forth emails.
Shop Page
Your digital products: Lightroom presets, posing guides, editing tutorials, photography courses. Everything available to buy without leaving your page.
About Page
Your story, your approach, your gear, your clients. The page where trust gets built and hesitant visitors become booked sessions.
From Instagram, your bio link points to your Home page. A navigation bar at the bottom of every page lets visitors move between sections, just like browsing a real website.
The 4-Page Setup for Photographers
Setting Up Your Portfolio Page
Your Portfolio page is the centrepiece of your photography bio link. It's where your work does the talking before you have to say anything.
A few principles for getting it right:
Organize by category, not chronologically. A potential wedding client doesn't want to scroll through your street photography to find wedding galleries. Break your work into clear categories (weddings, portraits, commercial, lifestyle) and let visitors navigate to what's relevant to them.
Lead with your best work, not your most recent. It's tempting to always show the latest shoot, but your best image should be first. Every time. Recency doesn't matter to a client. Quality does.
Keep it curated. 20–40 images across your categories is enough. Visitors make a decision within the first scroll. A tightly edited portfolio reads as more confident than a massive dump of everything you've ever shot.
Pro Tip
Use your Portfolio page to show the work you want to be hired for, not all of your work. If you want more wedding clients, make 60% of your portfolio weddings. Your portfolio attracts more of whatever it shows.
Setting Up Booking
This is where most photographers waste the most opportunity. Here's what typically happens: a potential client finds you on Instagram, they're interested, they click your bio link, they see "Book a Session" pointing to Calendly, and somewhere in the redirect they lose momentum and close the tab.
Built-in booking eliminates that friction.
In Leenkies, you set up session types directly in your account:
- Name each session type clearly: "Portrait Session (90 min)," "Brand Photography Half-Day," "Headshots (30 min)"
- Set your duration and pricing so the client sees exactly what they're booking
- Sync your Google Calendar so your available time slots update automatically based on your real calendar
- Require payment to confirm. Clients book and pay in one step; no chasing invoices
The result: a client lands on your Home page, sees "Book a Session," clicks it, picks a time that actually works for you, and pays. Done.
Note
Leenkies booking syncs with Google Calendar only (not Outlook). If you use Google Calendar for your photography business, your availability stays accurate automatically.
Setting Up Your Shop
Your Shop page is a full product catalog with built-in checkout. For photographers, this is where digital products live, and there are more ways to monetize your photography skills digitally than most photographers realize.
Common digital products for photographers:
- Lightroom preset packs
- Camera profiles
- Posing guides (PDF)
- Behind-the-scenes editing tutorials
- Shot lists for specific scenarios (golden hour portraits, indoor ambient light)
- Instagram preset packs formatted for mobile export
You set the price, upload the file, and Leenkies handles delivery automatically when someone buys. No manual email attachments, no Google Drive links, no extra tools.
Pro Tip
0% platform fees means every dollar from your preset sales stays with you, minus Stripe's standard 2.9% + £0.30 payment processing fee, which is unavoidable regardless of what platform you use. If you were selling on Beacons (9% platform fee) and averaging 50 preset sales a month at £25 each, you'd lose £112.50/month just in platform fees. On Leenkies, that's £0. For the full fee breakdown across all major tools, see Link-in-Bio Transaction Fees Explained.
Building Your About Page
Most photographers either skip their About page entirely or write "Hi, I'm [Name], I love capturing candid moments" and call it a day.
The About page is one of the highest-converting pages on a professional photography site. Here's why: a potential client booking a wedding photographer isn't just buying photos. They're deciding whether to trust a stranger to document one of the most important days of their life. The decision is emotional as much as it's aesthetic.
Your About page needs to do three things:
Establish credibility. How long have you been shooting? What kind of work do you specialise in? Have you shot at notable venues or with well-known clients? Not to brag, just to give a first-time visitor a reason to believe you're the right person for the job.
Show your personality. Wedding clients in particular want to know they'll get along with their photographer on the day. What's your approach? How do you put nervous subjects at ease? What do you care about as a photographer?
Provide social proof. Two or three genuine client quotes make more impact than any amount of self-promotion. If you have them, put them here.
The Visitor Journey in Practice
Here's what the full experience looks like for a potential client who finds you on Instagram:
- They see your photo in their feed, like your style, tap your profile
- They click the bio link and land on your Home page with your headline, a featured image, and two clear paths: "View My Work" and "Book a Session"
- They tap "View My Work" and browse your Portfolio page, scroll through your wedding galleries, and decide they love your style
- They tap the booking button and see your session types, pick a date, and pay to confirm
- Done. You have a booked client who found you on Instagram twenty minutes ago
No external redirects. No explaining your Calendly link. No following up to see if they figured out how to pay the invoice.
Before and After: A Real Setup Comparison
Before: The typical photographer link list
Bio link leads to:
- 📸 View My Portfolio (external website, loads slowly)
- 📅 Book a Session (Calendly, requires creating an account)
- 🛒 Shop Presets (Gumroad or Etsy)
- ✉️ Contact Me (email link, opens mail app)
- 🎥 Behind the Scenes (YouTube channel)
The problem: Five separate destinations, five chances for the visitor to drop off. Each platform has its own branding, its own loading time, its own UX. The experience feels fragmented.
After: The complete Leenkies photography setup
Home page: Your headline, a featured gallery image, "Book a Session" and "View Portfolio" buttons
Portfolio page: Curated galleries by category: Weddings, Portraits, Commercial
Shop page: Lightroom preset packs, posing guides, behind-the-scenes tutorial
About page: Your story, your approach, client testimonials, contact form
The difference: One URL. Everything a potential client needs to hire you, in one place, with consistent branding throughout.
Getting Started
Setting up takes about 30 minutes once you have your images and product files ready:
Step 1: Create your Leenkies account and choose your username. This becomes your bio link (leenkies.com/yourusername).
Step 2: Start with your Home page. Add a short headline, a featured image, and your most important links. Don't overthink it; you can update this anytime.
Step 3: Build your Portfolio page. Upload your best work in the categories that represent you.
Step 4: Set up your booking types. Name each session, add pricing, and connect your Google Calendar.
Step 5: Add your digital products to the Shop. Upload your preset pack files and set your prices.
Step 6: Write your About page. It doesn't need to be long. 3–4 honest paragraphs and a couple of client quotes is enough.
Step 7: Replace your current bio link with your Leenkies URL. You're live.
Your Instagram bio link is your single most valuable piece of real estate online. For photographers running a real business (booking clients, selling presets, showcasing years of work), it deserves more than five blue buttons.
Set up your photography bio link for free. 14-day trial, no credit card needed.