Understanding Your Analytics

The analytics dashboard shows how visitors discover and interact with your pages. Track views, clicks, and conversion rates over time to learn what resonates and where to focus your efforts.

Key Metrics

From the dashboard, click View Full Analytics in the header to open the analytics page. Four summary cards at the top give you an at-a-glance view of page performance:

• Page Views -- Total page loads during the selected period. Each visit counts separately, including refreshes and return visits.

• Unique Visitors -- Distinct individuals who visited your pages, with repeat visits deduplicated. This shows your actual audience size.

• Clicks -- Total clicks on links, buttons, product cards, booking buttons, social icons, and other interactive elements.

• Click-Through Rate (CTR) -- The percentage of page views that resulted in at least one click, calculated as (Clicks / Page Views) x 100. For example, 1,000 views and 150 clicks = 15% CTR.

Each card also shows whether the value increased or decreased compared to the previous equivalent period.

Pro Tip: If page views are much higher than unique visitors, people are returning multiple times -- a strong signal of engaging content.

Selecting a Time Period

Use the time period selector at the top of the dashboard to switch between:

• 7 days -- Best for spotting short-term trends and the impact of recent posts or campaigns.

• 14 days -- A middle ground that smooths out daily noise while staying current.

• 30 days -- Ideal for broader trends, monthly performance, and strategic content decisions.

All metrics, charts, and breakdowns update immediately when you switch periods.

Filtering by Page Type

Leenkies supports four page types -- Home, About, Shop, and Portfolio. Filter your data by page type or view all pages combined:

• All -- Aggregates data from all pages (default).
• Home -- Home page only.
• About -- About page only.
• Shop -- Shop page only.
• Portfolio -- Portfolio page only.

Use filters to compare how different pages perform. For example, you might find your Shop page has a much higher CTR than your About page.

Pro Tip: Recently launched a new page? Filter to that page type to see how it's doing independently.

Traffic Chart

Below the key metrics, a line chart visualizes your daily page views and clicks over time.

• Hover over any data point to see exact numbers for that day -- date, page views, and clicks.

• Use the chart to spot patterns: which days drive the most traffic, whether spikes correspond to specific posts or campaigns, and whether traffic is trending up or down.

• When a page type filter is applied, the chart shows only that page's traffic data.

The traffic chart visualizes your daily page views and clicks. Hover over any point to see exact numbers for that day.

Making Sense of Your Data

Here are some practical ways to interpret your analytics:

• Low CTR with high views -- Visitors aren't engaging. Try making calls-to-action more prominent, moving important links higher, or testing different titles.

• High CTR with low views -- Content is compelling but needs more traffic. Promote your Leenkies link across more channels.

• Traffic spikes on specific days -- Correlate spikes with your posting schedule to learn which platforms and content types drive the most visits.

• Steady decline over time -- Time to refresh your content, share your link in new places, or experiment with different layouts.