Understanding Your Analytics

The Leenkies analytics dashboard gives you a comprehensive view of how visitors discover and interact with your pages. By tracking views, clicks, and conversion rates over time, you can make informed decisions about what content resonates with your audience and where to focus your efforts. This guide walks you through every part of the analytics dashboard so you can get the most out of your data.

Navigating to Analytics

To access your analytics dashboard:

1. From your dashboard, click Analytics in the sidebar navigation.
2. The analytics dashboard loads with your performance data for the currently selected time period.

Key Metrics

At the top of the analytics dashboard, you will find four key performance metrics displayed as summary cards. These give you an at-a-glance understanding of how your pages are performing:

• Page Views -- The total number of times your pages were loaded during the selected time period. Every time a visitor opens one of your pages, it counts as a page view. If the same visitor refreshes the page or returns later, each visit counts separately.

• Unique Visitors -- The number of distinct individuals who visited your pages. Unlike page views, this metric deduplicates repeat visits from the same person, giving you a clearer picture of your actual audience size.

• Clicks -- The total number of times visitors clicked on links, buttons, or interactive elements on your pages. This includes clicks on link blocks, product cards, booking buttons, social icons, and any other clickable elements.

• Click-Through Rate (CTR) -- The percentage of page views that resulted in at least one click. This is calculated as (Clicks / Page Views) x 100. A higher CTR indicates that your content is compelling and your calls-to-action are effective. For example, if you had 1,000 page views and 150 clicks, your CTR would be 15%.

Each metric card also displays a comparison indicator showing whether the value has increased or decreased compared to the previous equivalent time period, helping you spot trends at a glance.

Pro Tip: Keep an eye on the relationship between Page Views and Unique Visitors. If your page views are significantly higher than unique visitors, it means people are returning to your pages multiple times -- a strong signal of engaging content.

Selecting a Time Period

You can view your analytics data across three different time windows. Use the time period selector at the top of the dashboard to switch between:

• 7 days -- Shows the last seven days of data. Best for spotting short-term trends, monitoring the impact of a recent post or campaign, or checking daily fluctuations.

• 14 days -- Shows the last fourteen days of data. A good middle ground that smooths out daily noise while still being recent enough to reflect current performance.

• 30 days -- Shows the last thirty days of data. Ideal for understanding broader trends, evaluating monthly performance, and making strategic decisions about your content direction.

When you switch between time periods, all metrics, charts, and breakdowns on the dashboard update immediately to reflect the selected window.

Filtering by Page Type

Leenkies allows you to build up to four distinct page types -- Home, About, Shop, and Portfolio. The analytics dashboard lets you filter your data to see performance for a specific page type or across all pages combined:

• All -- Aggregates analytics data from all of your pages into a single view. This is the default selection and gives you a holistic picture of your overall performance.

• Home -- Shows analytics data only for your Home page.

• About -- Shows analytics data only for your About page.

• Shop -- Shows analytics data only for your Shop page.

• Portfolio -- Shows analytics data only for your Portfolio page.

Use page type filtering to compare how different pages perform against each other. For example, you might discover that your Shop page has a much higher CTR than your About page, suggesting that visitors who land on your shop are more action-oriented.

Pro Tip: If you recently launched a new page, filter to that specific page type to isolate its performance and see how it is doing independently of your other pages.

Traffic Chart

Below the key metrics, the analytics dashboard displays a traffic chart that visualizes your page views and clicks over time as a line chart. The horizontal axis represents each day within your selected time period, and the vertical axis represents the count of views or clicks.

• Hover over any data point on the chart to see a tooltip with the exact numbers for that specific day, including the date, page view count, and click count.

• The chart helps you identify patterns such as which days of the week tend to generate the most traffic, whether there are spikes corresponding to specific social media posts or campaigns, and whether your overall traffic is trending upward or downward.

• When a page type filter is applied, the chart updates to show only the traffic data for the selected page, making it easy to isolate and analyze individual page performance over time.

The traffic chart visualizes your daily page views and clicks. Hover over any point to see exact numbers for that day.

Making Sense of Your Data

Understanding what the numbers mean is just as important as seeing them. Here are some practical ways to use your analytics:

• Low CTR with high views -- Your pages are getting traffic but visitors are not engaging. Consider making your calls-to-action more prominent, repositioning your most important links higher on the page, or testing different link titles.

• High CTR with low views -- Your content is compelling for those who see it, but you need more traffic. Focus on promoting your Leenkies link across more channels.

• Traffic spikes on specific days -- Correlate spikes with your posting schedule to learn which platforms and content types drive the most visits to your pages.

• Steady decline over time -- If traffic is trending downward, it may be time to refresh your content, share your link in new places, or experiment with different page layouts.

What to Read Next

Now that you understand the core metrics and traffic chart, explore the rest of your analytics toolkit:

• Device & Geographic Data -- See which devices and countries your visitors come from.
• Top Links & Referrers -- Discover your most clicked links and top traffic sources.
• Exporting Analytics Data -- Download your data as CSV for reporting and deeper analysis.