Short Link Analytics
Every short link has its own dedicated analytics. While the main dashboard shows overall page performance, short link analytics let you drill down into a specific link -- clicks, devices, countries, and referrers.
Metrics Tracked
Open Links from the sidebar and click the chart icon next to any short link to view its analytics.
The short links list with the analytics icon highlighted on a specific link
The analytics view shows a full breakdown of how that link is being used:
Total Clicks
The headline metric -- total clicks during the selected period. Bot traffic is automatically filtered out, so this reflects real human visitors only.
A visual chart shows clicks over time, helping you spot daily patterns and traffic spikes from specific posts or campaigns.
Device Breakdown
Which devices visitors used when clicking the link:
- Desktop -- Clicks from desktop and laptop computers.
- Mobile -- Clicks from smartphones.
- Tablet -- Clicks from tablet devices.
Each category shows its click count and percentage. A link shared on Instagram will likely show high mobile traffic, while one in a LinkedIn article may skew desktop.
Device breakdown for a short link showing desktop, mobile, and tablet percentages
Top Countries
Which countries your clickers came from, ranked by click count:
- Country name -- The full name of the country.
- Click count -- Clicks from that country.
- Percentage -- Share of total clicks from that country.
A link shared in a global community will show diverse countries, while one in a local Facebook group may be concentrated in a single country.
Top Referrers
Which platforms and websites drove clicks to your short link:
- Referrer domain -- e.g., "instagram.com," "twitter.com," "facebook.com."
- Click count -- Clicks from that referrer.
- Percentage -- Share of total clicks from that referrer.
"Direct" traffic appears when no referrer is available -- common with native mobile apps, messaging apps, or direct URL entry.
Pro Tip: Share the same short link across multiple platforms, then use referrer data to see which platform drives the most clicks and focus your efforts there.
Selecting a Time Period
Three time period options are available:
- 7 days -- Check the immediate impact of a recent share or campaign.
- 30 days -- Understand the steady-state performance of an active link.
- 60 days -- Evaluate long-term performance and spot trends over two months.
All metrics update when you switch periods.
The time period selector in short link analytics with 7d, 30d, and 60d options
Practical Use Cases
Create unique short links per campaign or platform to compare performance independently. Use the 60-day view to see how long a link continues driving traffic after it is first shared.
Pro Tip: Check your short link analytics weekly to identify which links are still actively driving traffic. If a link has stopped receiving clicks, consider resharing it or updating its destination to fresh content.