Short Link Analytics

Every short link you create in Leenkies comes with its own dedicated analytics, giving you granular insight into how each individual link performs. While the main analytics dashboard shows you overall page performance, short link analytics let you drill down into a specific link to see exactly how many people clicked it, what devices they used, which countries they came from, and which platforms referred them.

Accessing Short Link Analytics

To view analytics for a specific short link:

1. From your dashboard, navigate to the Links section in the sidebar. You may access this via Create then selecting Links.
2. You will see your list of all short links. Each link in the list has a chart icon (analytics icon) next to it.
3. Click the chart icon on the short link you want to analyze. This opens the dedicated analytics view for that specific link.

Click the chart icon next to any short link to view its detailed analytics.

Metrics Tracked

The short link analytics view provides a comprehensive breakdown of how that link is being used. The following metrics are tracked and displayed:

Total Clicks

The headline metric is the total number of clicks your short link has received during the selected time period. This is the primary measure of how much traffic the link is driving. Each click represents a real human visitor who followed the link -- bot traffic is automatically filtered out, so you can trust this number.

The total clicks metric also displays a visual chart showing clicks over time, so you can see daily patterns and identify spikes in traffic that may correspond to specific posts or campaigns.

Device Breakdown

Just like the main analytics dashboard, short link analytics show you which devices visitors used when they clicked the link:

• Desktop -- Clicks from desktop and laptop computers.
• Mobile -- Clicks from smartphones.
• Tablet -- Clicks from tablet devices.

Each device category shows its click count and percentage of total clicks. This is particularly useful for understanding the context in which people encounter your link. For example, a short link shared on Instagram will likely show a very high mobile percentage, while one shared in a LinkedIn article may show more desktop clicks.

Top Countries

The geographic breakdown shows which countries your clickers came from, ranked by click count. For each country, you will see:

• Country name -- The full name of the country.
• Click count -- How many clicks originated from that country.
• Percentage -- The share of total clicks from that country.

This data helps you understand the geographic reach of each specific link. A link shared in a global community will show a diverse country distribution, while a link shared in a local Facebook group may be concentrated in a single country.

Top Referrers

The referrer breakdown shows which platforms and websites drove clicks to your short link. For each referrer, you will see:

• Referrer domain -- The website or platform the visitor came from (for example, "instagram.com," "twitter.com," "facebook.com").
• Click count -- How many clicks came from that referrer.
• Percentage -- The share of total clicks from that referrer.

"Direct" traffic appears when no referrer information is available, which commonly happens with clicks from native mobile apps, messaging apps, or when someone types the short link URL directly into their browser.

Pro Tip: If you share the same short link across multiple platforms, the referrer data will show you exactly which platform is driving the most clicks. Use this to focus your promotional efforts on the channels that deliver the best results.

Selecting a Time Period

Short link analytics support three time period options, allowing you to adjust the window of data you are viewing:

• 7 days -- Shows click data from the last seven days. Use this to check the immediate impact of a recent share or campaign.
• 30 days -- Shows click data from the last thirty days. Good for understanding the steady-state performance of a link that has been active for a while.
• 60 days -- Shows click data from the last sixty days. Ideal for evaluating the long-term performance of a link and spotting trends over a two-month window.

When you switch between time periods, all metrics -- total clicks, device breakdown, countries, and referrers -- update to reflect the selected window.

Practical Use Cases

Track Specific Campaigns

Create a unique short link for each campaign and use the per-link analytics to measure its performance independently. For example, if you are running a product launch, create separate short links for your Instagram Story, your Twitter post, and your email newsletter. After the campaign, compare the analytics for each link to see which channel drove the most clicks.

Compare Sharing Channels

If you share the same content across multiple platforms, create a different short link for each platform pointing to the same destination. The analytics for each link will show you precisely how many clicks came from each channel, giving you a clear comparison without relying on UTM parameters or third-party analytics tools.

Measure Link Longevity

Use the 60-day time period to see how long a link continues to drive traffic after it is first shared. Some links (like those in evergreen blog posts) continue to receive clicks for weeks, while others (like those in time-sensitive social posts) spike quickly and then drop off. Understanding this pattern helps you decide which types of content deserve short links.

Pro Tip: Check your short link analytics weekly to identify which links are still actively driving traffic. If a link has stopped receiving clicks, consider resharing it or updating its destination to fresh content.

What to Read Next

• Creating Short Links -- Learn how to create and share short links.
• Managing Short Links -- Edit, enable, disable, and delete your short links.