Contact Form Settings
The contact form on your Leenkies page is more than just a simple input field -- it is a configurable lead-capture tool that you can tailor to match your needs. From choosing which fields to show to defining what happens after someone submits the form, the contact form settings give you control over the entire experience.
Where to Find Contact Form Settings
Contact form settings are configured in the Contact Form block within your page editor:
- From your dashboard, go to Pages in the sidebar.
- Click on the page that contains (or will contain) your contact form block.
- In the page editor, locate the Contact Form block and click on it to open its settings.
The page editor with the Contact Form block selected and its settings panel visible
Global Settings
Contact form settings apply globally across all your pages. If you change the form configuration on one page, the changes are reflected on every page that includes a Contact Form block. This ensures a consistent experience for your visitors regardless of which page they are viewing, and it means you only need to configure your form preferences once.
Field Visibility
The contact form has three fields, two of which are always present and one that you can toggle:
Name (Always Visible)
The name field is always displayed on the contact form and cannot be hidden. Every submission requires the visitor to provide their name, which ensures that every contact in your CRM has a name associated with it. This field helps you identify who reached out and personalize any follow-up communication.
Email (Always Visible)
The email field is always displayed and always required. Email is the primary identifier for contacts in Leenkies -- it is used for deduplication, for sending email notifications, and for delivering freebies (if you have configured a post-submission freebie). Since email is essential to the contact system, it cannot be hidden or made optional.
Phone (Toggle On/Off)
The phone field is optional and can be toggled on or off in the contact form settings. When toggled on, the phone field appears on the form and visitors can optionally provide their phone number. When toggled off, the phone field is completely hidden from the form.
Consider enabling the phone field if:
- Your business involves phone consultations or calls.
- You need a secondary way to reach contacts beyond email.
- You want to segment contacts by whether they provided a phone number (indicating higher intent).
Consider leaving it off if:
- You primarily communicate via email.
- You want to minimize form friction and keep the form as short as possible.
- Phone numbers are not relevant to your business model.
The field visibility settings showing the phone toggle switch
Pro Tip: Shorter forms generally have higher completion rates. If phone numbers are not critical to your workflow, leave the phone field off to reduce friction and maximize form submissions. You can always add it later if you find you need it.
Button Text Customization
You can customize the text that appears on the form's submit button. By default, the button says "Submit," but you can change it to anything that better fits your brand voice or the context of your form. Common alternatives include:
- "Get in Touch"
- "Send Message"
- "Let's Talk"
- "Join the List"
- "Get Your Free Guide" (if you are using a freebie post-action)
- "Subscribe"
The button text can be a powerful conversion tool. A generic "Submit" button does not tell the visitor what will happen when they click it, while a specific, action-oriented phrase like "Get Your Free Template" clearly communicates the value they will receive.
The button text customization field with a custom value entered
Pro Tip: Match your button text to the value proposition of your form. If you are offering a free download as a post-submission freebie, make the button text explicitly reference it: "Download Your Free Guide" converts better than a generic "Submit" because it tells visitors exactly what they are getting in exchange for their information.
Post-Submission Action
The post-submission action defines what happens immediately after a visitor successfully submits the contact form. You have two options:
Option 1: Show a Message
When set to Show Message, the form is replaced with a confirmation message after submission. This is a simple thank-you screen that lets the visitor know their submission was received. The default message acknowledges the submission, but you can customize the text.
This option is appropriate when:
- You are collecting general inquiries or contact requests.
- There is nothing specific to deliver in return for the submission.
- You plan to follow up manually via email.
Option 2: Deliver a Freebie
When set to Deliver Freebie, the form submission triggers the automatic delivery of a free digital product to the visitor. After submitting the form, the visitor receives an email with a download link for the product you selected. This turns your contact form into a powerful lead magnet -- visitors provide their contact information in exchange for something valuable.
This option is a highly effective strategy for building your contact list. Instead of asking visitors to fill out a form with no immediate reward, you offer them something tangible (an e-book, template, checklist, preset pack, or any other digital download) in exchange for their information.
The post-action settings showing the two options: Show Message and Deliver Freebie with a product selector
Product Requirements for Freebie Delivery
Not every product in your catalog can be used as a contact form freebie. The product must meet three requirements:
-
Free -- The product must have a price of zero (or no price set). Paid products cannot be delivered as form freebies because there is no payment step in the contact form flow. If you want to offer a paid product as a freebie, create a separate free version of it specifically for this purpose.
-
Download fulfillment -- The product must use the download fulfillment type. This means the product has an uploaded file or a direct download link that can be delivered automatically via email. Products with manual delivery or other fulfillment types cannot be used as freebies because they require manual intervention.
-
Active -- The product must be in an active status. Archived or draft products cannot be selected as freebies. If you deactivate a product that is currently set as a freebie, the freebie delivery will stop working until you either reactivate the product or select a different one.
When you select the Deliver Freebie option, a product selector appears showing only the products in your catalog that meet all three requirements. If no eligible products are available, you will need to create one before you can use this feature.
Pro Tip: Create a dedicated "lead magnet" product specifically for your contact form freebie. This could be a condensed version of a paid product, a useful checklist or template, or exclusive content not available anywhere else on your page. The perceived value of the freebie directly impacts how many visitors are willing to fill out your form -- the more valuable it seems, the more contacts you will collect.
Putting It All Together
A well-configured contact form setup might look like this:
- Phone field toggled off to keep the form short and frictionless.
- Button text set to "Get Your Free Template" to clearly communicate the value exchange.
- Post-action set to Deliver Freebie with a free, downloadable template selected as the product.
This configuration turns your contact form into a high-converting lead magnet: visitors see a clear offer, fill out a minimal form, and immediately receive something valuable in return. Meanwhile, their contact information is captured in your CRM for future follow-up.