Understanding Orders
Every time a customer buys one of your digital products, an order tracks the transaction from payment through fulfillment. The Orders section gives you a centralized view of every sale -- customer details, payment status, fulfillment progress, and transaction history.
Order Information
Open Orders from the sidebar. Each order contains the following details:
The Orders page showing a list of recent orders with customer names, product names, amounts, and statuses
Customer Details
Every order records the customer's name and email address from checkout. This lets you identify who made the purchase and reach out if needed.
Product
The order shows which product was purchased. If you sell multiple products, this makes it easy to spot which items drive the most sales.
Amount
The order amount is displayed in the currency the customer paid in -- the total charged to their card. Each product purchase creates a separate order, even if a customer buys multiple products.
Payment Status
The payment status shows where the transaction stands. There are four possible statuses:
- Pending -- Payment initiated but not yet completed. This is typically short-lived and resolves to succeeded or failed within seconds.
- Succeeded -- Payment processed successfully and the customer's card has been charged. Succeeded orders proceed to fulfillment.
- Failed -- Payment couldn't be processed (declined card, insufficient funds, fraud detection, etc.). No charge is made and fulfillment doesn't trigger.
- Refunded -- Payment was successful but has since been refunded through your payment provider. See Handling Refunds and Issues for details.
Fulfillment Status
The fulfillment status tracks whether the product has been delivered. There are four possible statuses:
- Pending -- Order received but fulfillment hasn't started yet.
- Processing -- Fulfillment is underway. For automatic delivery products, this is typically very brief.
- Completed -- Product successfully delivered. For downloads, the customer has received their link via email. For manual delivery, you've confirmed delivery.
- Cancelled -- Fulfillment was cancelled, usually because the payment failed or the order was refunded before delivery.
Date
Each order records the date and time it was placed, giving you a chronological record of all sales.
A single order detail view showing all fields: customer name, email, product, amount, payment status, fulfillment status, and date
Searching Orders
The Orders page includes a search bar to find specific orders by customer email. This is especially handy when a customer contacts you about their purchase -- just type their email to pull up all their orders at a glance.
The search bar on the Orders page with an email address typed in and filtered results below
Pro Tip: When a customer reaches out about an order, ask for the email they used at checkout. It's the fastest way to locate their order, especially if they purchased under a different name.
Pagination
If you have many orders, the list is paginated with navigation controls at the bottom. The most recent orders always appear first, so your latest sales are immediately visible.
Understanding the Order Lifecycle
A typical successful order follows this path:
- Customer clicks "Buy" on your product listing.
- Customer completes checkout and payment is processed.
- Order is created with payment status Pending.
- Payment is confirmed and status updates to Succeeded.
- Fulfillment begins -- status moves to Processing.
- Product is delivered (download link emailed) and fulfillment status updates to Completed.
For digital products with automatic delivery, this entire lifecycle usually completes within seconds.
Pro Tip: Check your Orders page regularly, especially after launching a new product or running a promotion. It's a quick way to see whether customers are completing checkout successfully.