Tracking Revenue & Stats

Three real-time summary cards at the top of the Orders page show your total revenue, order count, and average order value.

The Three Summary Cards

Total Revenue

The Total Revenue card shows your cumulative earnings from all successful orders.

If you sell in multiple currencies, revenue is broken down by currency (e.g., separate USD and EUR totals) to avoid distortion from fluctuating exchange rates. Only succeeded orders count toward your revenue total.

Total Orders

The Total Orders card shows every order regardless of payment status -- succeeded, pending, failed, and refunded -- giving you a complete picture of purchase activity.

If total orders far exceed succeeded payments, it may point to checkout issues or payment failures worth investigating.

Average Order Value

The Average Order Value card shows total revenue divided by the number of succeeded orders -- how much customers typically spend per purchase.

If you offer products at multiple price points, this tells you which tier customers gravitate toward. A rising average suggests customers are choosing higher-priced products; a declining one means lower-priced items are gaining traction.

Real-Time Updates

All three cards update in real time as purchases come in -- no page refresh needed. Especially useful during launches or promotions when you want immediate feedback.

Connecting to Deeper Analytics

The summary cards give you a quick snapshot. For deeper insights into traffic, page views, click-through rates, and geographic breakdowns, head to your Analytics dashboard. See Understanding Your Analytics for the full guide.

Pro Tip: Compare your order stats with analytics data to calculate your conversion rate. If your page gets 1,000 views per week and 20 orders, that's a 2% conversion rate -- one of the most important metrics for understanding how effectively your page turns visitors into buyers.