Tracking Revenue & Stats

Beyond the individual order details, Leenkies gives you a high-level overview of your sales performance through summary statistics displayed at the top of your Orders page. These stats update in real time as new orders come in, giving you an always-current snapshot of how your products are selling.

The Three Summary Cards

At the top of the Orders page, three summary cards provide the key metrics that matter most for tracking your sales:

Total Revenue

The Total Revenue card shows the cumulative amount of money you have earned from all successful orders. This figure reflects the total charged to customers across all completed purchases.

If you sell products in multiple currencies, the total revenue is broken down by currency. For example, if you have customers paying in USD and EUR, you will see separate totals for each currency rather than a single converted number. This gives you an accurate picture of your revenue without the distortion of fluctuating exchange rates.

The total revenue only includes orders with a succeeded payment status. Pending, failed, and refunded orders are not counted toward your revenue total.

Total Orders

The Total Orders card displays the total number of orders you have received. This count includes all orders regardless of payment status -- succeeded, pending, failed, and refunded -- giving you a complete picture of purchase activity on your page.

This metric is useful for understanding overall demand and purchase intent. If your total orders are significantly higher than your succeeded payments, it may indicate issues with the checkout flow or a high rate of payment failures worth investigating.

Average Order Value

The Average Order Value card shows the mean transaction amount calculated by dividing your total revenue by the number of succeeded orders. This metric helps you understand how much customers typically spend per purchase.

If your product catalog includes items at multiple price points, the average order value gives you a sense of which price tier customers gravitate toward. A rising average order value over time may indicate that customers are choosing your higher-priced products, while a declining average could signal that your lower-priced items are gaining traction.

Real-Time Updates

All three summary cards update in real time. When a customer completes a purchase, the total revenue increases, the order count goes up, and the average order value recalculates -- all without you needing to refresh the page. This means you can watch your sales performance evolve throughout the day, which is especially useful during product launches, promotions, or marketing campaigns when you want immediate feedback on how things are going.

Pro Tip: Keep the Orders page open in a browser tab during product launches or promotional campaigns. The real-time updating summary cards give you a live scoreboard so you can see results as they happen and react quickly if something needs attention.

Connecting to Deeper Analytics

The summary cards on the Orders page provide a quick, at-a-glance view of your sales performance. For more detailed insights into your overall traffic, page views, click-through rates, geographic breakdowns, and device analytics, head over to your Analytics dashboard. The analytics section provides richer data across longer time periods and helps you understand not just how many sales you are making, but where your visitors are coming from and how they interact with your pages.

See Understanding Your Analytics for a full guide on using the analytics dashboard.

Pro Tip: Compare your order stats with your analytics data to calculate your conversion rate. If your page is getting 1,000 views per week and 20 orders, that is a 2% conversion rate. This number is one of the most important metrics for understanding how effectively your page turns visitors into buyers.